with Ev Bogue…..I guess I was just curious as to what phase he was into next. He ran an interesting blog, and I guess I feel I owe him the occasional read, since I wouldn’t have known about some of the blogs I follow if I hadn’t linked from there. Like a lot of people, I de-bookmarked at about the time he went into his Augmented Humanity spiel. I have to admit I did enjoy the last post I read of his about the future of blogging, it appears he has rejoined us back here on Planet Earth and I was actually able to understand the bulk of what he was getting at!
I take my hat off to talent, and Ev is one great copywriter. When you read really good advertising copy, you don’t know you’re being sold. Ev is getting a little heavy-handed with some of his “takeaway” marketing – get this NOW before it disappears FOREVER! He also wants you to know his stuff isn’t for everyone, it’s for the EXCLUSIVE group of his readers who are interested in “exploring this edge”, which I think is a term he glommed on to from Gwen Bell. I hopped over to her blog once, but it seems to be in Twitterese and I didn’t understand much of it. She seems to like to use the term “working the edge” a lot though.
Speaking of Twitter, I am just coming off a two-week Twitter experiment, so I can now truly say I still don’t get it. It is an incredible tool if you have something to market, you can blast your message out like a carnival barker. But I don’t understand why real people would subscribe to it. It’s like watching a TV channel that is all commercials! Rest assured, however, that once I have something to sell I’ll be tweeting away! Who ever thought that advertising would become the literature of our day!